Tassle, a popular project and task management platform, approached Kimera Studio to revamp their outdated brand and establish a modern, professional identity that resonates with their growing user base.
The challenge was to create a brand that reflected Tassle’s evolution while maintaining familiarity for loyal users.
We began with a deep brand audit, identifying key elements to preserve while uncovering opportunities for modernization. Our team designed a new logo that retained Tassle’s essence but introduced a sleeker, more contemporary look.
Alongside the logo, we developed a refined color palette, typography, and iconography system that emphasized clarity and approachability.
The updated branding was encapsulated in a comprehensive set of brand guidelines, ensuring consistency across all platforms and touchpoints. The result was a bold, refreshed identity that positioned Tassle as a leader in task management, ready to engage and inspire a new generation of users.
