Greenpeace partnered with Kimera Studio to breathe new life into its well-known brand. The challenge was to honor its decades-long legacy of environmental activism while creating a refreshed identity that could inspire and engage younger generations.
Our goal was to strike the perfect balance between familiarity and innovation.
We began with an in-depth brand audit, uncovering opportunities to modernize the visual identity without losing its essence. Our team crafted a clean, contemporary logo and redefined the color palette to reflect vitality and hope.
Next, we revamped the website with a user-centric design, incorporating intuitive navigation and storytelling elements to highlight Greenpeace’s global initiatives and impact.
Through compelling visuals and a refined content strategy, we ensured that Greenpeace’s message would resonate with digital-native audiences while maintaining the trust of its loyal supporters. The revitalized brand now stands stronger than ever, ready to inspire action and foster connections in the fight for a sustainable future.
